Video Marketing in the Creator Economy
AUSTIN FALTER
"Austin's speech offered fresh perspectives on social media marketing and gave the audience strong, actionable takeaways. He has great energy and connected well with our audience!"
- Beth Child, TEDx Bountiful
TRAININGS INCLUDE:
7 Batchable Types for TikTok Brands: No Booty Shaking Required
This is the TikTok Marketing 101 topic. No really, you don’t have to make the CEO shake their butt or lip sync to succeed on TikTok! Businesses are growing their communities, and SEO rankings through simple content strategies.
I
Viral Videos: The Audience Equation
What makes a video go viral? Is it killer dance moves or fancy lights? Is it humor or shock? The truth is, It’s not a focus on algorithms; but a focus on audience that makes videos succeed.
If we want to please our audience, we need to consistently make content that creates curiosity, maintains attention, and attracts a response.
Overcome Creator Burnout
Social media can wreak havoc on mental health. How are creators overcoming imposter syndrome, hate comments, & the pressure of constant deadlines?? I reveal 6 tools of healthy content creators.
The Creator Economy: Where Content = Currency
The new economy is here. Businesses share content to gain influence; individuals share to start businesses. In both cases, content is the new currency.
Authentic Marketing in the Video Age
With the rise of UGC ads, instagram stories, and content filmed on smartphones, business must do more than ever to stay authentic and human.
Think Like a Producer; Not a Consumer
Beginners make content. Pros systematize content. Put on your producer hat to learn the best practices of batching, repurposing, using ai and automating content creation?
Content Marketing in the New Economy
Austin Falter offers fresh perspectives on Shortform Video and Authentic Marketing practices businesses are using to stand out and build their community.
TEDx Speaker
"The Creator Economy; Where Content = Currency" at TEDx Bountiful
Video Agency Owner
Falter Media did 275 Million Organic Views for businesses in 2022.
Thought Leader
I speak from experience! We walk the walk with our own Social Media Presence on TikTok, Instagram and elsewhere. @falter.media
Actionable presentations for creators & teams
REVIEWS
From Event Hosts
I’m still having conversations weeks after hearing him, about the presentation that Austin gave. He did things i’ve never seen speakers do before to engage the audience.
I walked away being a better marketer.
Luke Alley
Snake River DMC
Austin brilliantly balances smart insights about creativity, content and strategy with a warm and welcoming personality and presentation style. He immediately caught and held the attention of the Park City Marketing Club members and left us inspired and motivated to level up our own content creation. We’re looking forward to having him back soon.
Cat Johnson
Park City Marketing Club
Austin's speech offered fresh perspectives on social media marketing and gave the audience strong, actionable takeaways. He has great energy and connected well with our audience!
Beth Child
TEDx Bountiful
